The founder

A family story

A family story, like many passion projects, the founder of Allure Provence collaborates with his brother. United by the same automotive passion inherited from their father, who owned, among others, an R8 Gordini, an Austin Mini Cooper S, and a 504 Ti—the source of their project…

Despite not coming from a wealthy background—in fact, quite the opposite—they hail from a scrapping business family, which kept them connected to the automotive world in many ways. They were constantly surrounded by a wide range of cars from various genres, eras, and origins.

This make-do world taught them resourcefulness, where everything could be fixed or recycled from what was once considered “waste.” What was regarded as junk back in the day has now gained significant value in our eco-conscious era.

Long before the rise of the eco-friendly trend and its offshoots, they were already part of a truly circular, local, and green economy by valuing what others would discard. With a strong ethical stance, they ensured everything was affordable, even for those with limited means.

Their backgrounds in logistics for one, and artistic direction and design for the other, provided them with the necessary tools to create Allure Provence and their initial project: the Project-A 504.

Our Values

The Continuity of our story

Allure Provence embodies the values ingrained in its founders.

Driven by the desire to revive their father’s unfulfilled automotive dream and to preserve the golden age of French automobiles, such as the 504 coupe that sparked dreams.

They value French craftsmanship and know-how, aiming to perpetuate these traditions. Their ethos is to avoid destruction and foster creation, inspired by their childhood and their father, who, as a former scrap dealer, destroyed many cars but also enabled others to keep their vehicles running longer.

Above all, they are committed to maintaining a virtuous circular economy. They seek to avoid unnecessary vehicle production and the associated pollution and environmental destruction, while enabling old cars to comply with current safety and emission standards, extending their lives.

They also support a network of small businesses and highly skilled artisans. These artisans possess exceptional talents that, in today’s society, often have few opportunities to be showcased.

Our Partners

A Story of Know-How

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Allure Provence Services

The purpose of the company is to restore and modernize classic vehicles for automobile enthusiasts. The activity is similar to that of a body shop or mechanic, allowing for the customization of existing vehicles. All modifications and improvements made to the vehicles within this project are carried out by Allure Provence Automotive SARL and are in no way approved, endorsed, or sponsored by the automotive manufacturers or their subsidiaries. We acknowledge that the licensees remain the owners of the created models, as well as the associated trademarks and copyrights.

The original design of the vehicles modified by Allure Provence Automotive SARL remains the property of the licensees. Any mention of their names in the context of our project is made for reference purposes only.